Ross Bernstein, CSP

Leadership, Sales, Sports & Motivation

The best-selling author of nearly 50 sports books, Ross Bernstein is an award-winning peak performance hall of fame business speaker who's keynoted conferences for Fortune 500 companies on all seven continents and has been featured on CNN, ESPN, Fox News, and “CBS This Morning,” as well as in the Wall Street Journal, New York Times and USA Today.

Professional Summary

  • Ross' program “The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World” is all about the DNA of what makes champions in sports so unique and how that relates to business. It’s based on a series of books he wrote in which he was able to interview more than 1,000 professional athletes and coaches that all had one thing in common — they were all members of championship teams. In his research he concluded that the same metrics and characteristics that were common among champions in sports, were also common among peak performers in business. There are reasons certain teams win consistently, whereas others don't... and Ross explains why. It's based largely on the "Good to Great" concept of how the best companies are able to separate themselves from the rest of the pack through servant leadership, by creating a culture of excellence, by developing deeper relationships, and by giving extraordinary customer service. Ross weaves sports stories, about the DNA of champions, along with stories of companies who he has worked with around the world — and shares best practice ideas on ways to overcome disruption, while ultimately building stronger relationships. At the core of his message is the simple fact that we like to do business with people who we trust, who we like, and who just “get it” — CHAMPIONS.
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Speaking Topics

“The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World”

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“Ross, I wanted to drop you a note to share a small but impactful story. I am working through mid-year reviews with all of my key reports and I had one leader that has really been on fire this last quarter in many different ways. When I asked what has been the difference in performance, he shared that he felt so inspired by YOUR speech at our management conference that it forced him to do a little soul searching and realize he was not coming close to touching his potential. What an impact! Thanks, man!”

David Lenzmeier | CEO, Milk Specialties Global


Ross, I wanted to drop you a quick note of thanks for your outstanding efforts last week. It was an awesome way to wrap up the week for our leadership team. They were still talking about you Saturday morning and better yet, I think your message will have a real long-term impact on their leadership efforts. You made a difference for our team and for that I am truly grateful. Thanks again Ross!

Steve Keating | Senior Manager, Sales and Leadership Development, Toro

Beyond Interesting

“Ross gave one of the most interesting motivational talks I've EVER heard! He was beyond interesting, he was challenging and real in the material he presented. It was polished, had super graphics and supporting data, and all of it presented upbeat with a ‘first person’ feel to it. This guy is a prolific sports writer with over 50 books to his credit. If you know me, you know I don't follow ANY sports at all. For me to be that intrigued is saying a lot. I am looking forward to reading some of his books and learning all I can from Ross!”

Nick Coury | Mahindra