Lee Salz

Author, Business Coach, Business Strategist, Consultant, Keynote Speaker, Trainer

LOCATION - Maple Grove, Minnesota

Lee Salz is an internationally renowned sales management strategist, bestselling author, and award-winning speaker specializing in building world-class salesforces. He has worked with hundreds of companies in various industries and sizes to create marketplace disruption by leveraging his sales differentiation strategies, leading to explosive, profitable growth. In 2022, Lee was named Speaker of the Year by the Institute for Sales Excellence.

Lee’s latest innovation is the Sales Organization Maturity Assessment. It is designed for executives and sales leaders who want to know if they have built a sales organization framework to produce the desired results.

Popular Programs

  • Sales Differentiation: Your Unfair Selling Advantage
  • Move the Sales Needle: Differentiate Your Selling Approach to Win More Deals at the Prices You Want
  • Lee's Virtual Tonight Show

Professional Summary

Lee is a sales contrarian who combats old-school, ineffective selling methods and challenges you to think differently about your sales approach. He has written six bestselling business books, including Sales Differentiation and Sell Different!, which have been called “the one-two punch.” Every salesperson needs to differentiate what and how they sell to win more deals at the prices you want. He has a new book in development on discovery strategy, which will be published by HarperCollins in 2025.

When Lee isn’t working with clients to help them leverage sales differentiation strategies, you’ll find him in the gym. He is a champion powerlifter in the bench press. In 2021, he came back from what was supposed to be a career-ending injury to win the Minnesota State Bench Press Championships.


“Simply awesome! Lee delivered a masterful virtual keynote last year and a fantastic in-person keynote this year. My people have become huge Lee Salz fans.”

Michael Groeger | Vice President, Group Commercial & Specialty Sales, Blue Cross® Blue Shield® of Arizona

Areas of Expertise

  • Business
  • Business Consultant
  • Business Strategy
  • Competitive Advantage
  • Customer Experience
  • Leadership
  • Management
  • Midwest Speakers
  • Minnesota Speakers
  • Onboarding and Retention
  • Sales
  • Strategic Planning
Lynne Jensen Award Winning Speaker

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