Ross Bernstein

Ross’ program “The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World” is all about the DNA of what makes champions in sports so unique and how that relates to business. It’s based on a series of books he wrote in which he was able to interview professional athletes and coaches who were all members of championship teams. In his research, he concluded that the same metrics and characteristics that were common among champions in sports were also common among peak performers in business. Ross interweaves sports stories with stories of companies he has worked with around the world and shares best-practice ideas on ways to overcome disruption and build stronger relationships. At the core of his message is the simple fact that we like to do business with people who we trust, who we like, and who just “get it”—champions.