Successful Workshop Planning: Collaborate with a Speaker’s Bureau

Customized workshops can be an exceptional learning experience for your team. Yet for most business leaders, they are already so busy that finding the time to complete all of the planning can seem overwhelming. Collaborating with a speaker’s bureau can streamline the process and enhance the overall quality of the event. Here’s a step-by-step guide to help you effectively work with a speaker’s bureau in planning a successful workshop.

Understand the Role of a Speakers Bureau

A speakers bureau acts as a liaison between event organizers and workshop facilitators. They have extensive knowledge of industry and product experts in various fields and handle the logistics of booking and negotiating terms. Understanding their role is crucial to maximizing the benefits they offer.

Benefits of Working with a Speakers Bureau

• Access to Expertise: Bureaus have easy access to a wide range of professional speakers, facilitators, and strategists.
• Logistical Support: Bureaus can help create project budgets, set up contracts, and confirm project logistics. (So you don’t have to!)
• Quality Assurance: Bureaus vet speakers to ensure high standards of professionalism.

Define Your Workshop Objectives

Before reaching out to a speaker’s bureau, it’s important to clearly define the objectives of your workshop. Consider the following:

• Target Audience: Who will be attending? What are their specific interests and needs?
• Key Topics: What subjects will be covered? How do they align with audience expectations?
• Desired Outcomes: What should participants gain from the workshop?

Selecting the Right Speaker

Once your objectives are clear, work with the speaker’s bureau to select a professional speaker who aligns with your goals. Consider these factors:

• Expertise: Does the speaker have the knowledge and experience relevant to your topics?
• Engagement Style: Can they engage and inspire your audience effectively?
• Reputation: Look for testimonials and past performance reviews.

Coordinating Logistics

With your speaker selected, Conversion-omics will coordinate:

• Scheduling: Confirm the date and time of the workshop.
• Venue Arrangements: Ensure the venue is suitable for the project.
• Technical Requirements: Arrange for any necessary AV equipment.
• Marketing and Promotion: Leveraging marketing resources, especially social media, can help ensure event success. The professional speaker will be willing to provide bios, photos, and video clips as needed.

Evaluating the Workshop

After the workshop, gather feedback to evaluate success. Consider:

• Participant Feedback: Use surveys to gather attendee opinions.
• Speaker Performance: Assess the speaker’s effectiveness in achieving workshop goals.
• Overall Satisfaction: Measure how well the event met its objectives.

Working with a speaker’s bureau can significantly enhance the quality and impact of your workshop. By understanding their role, clearly defining your objectives, and effectively coordinating logistics and marketing efforts, you can create an impactful event. Contact Conversion-omics or email us at more@conversion-omics.com to start collaborating on your next workshop!