It’s time to start planning your event. Whether it’s a small monthly team training or a huge national conference, the best way to find the speaker of your dreams is to be prepared! Follow these easy steps to set your event up for major success!
Know Your Goals and Objectives
To hire the right speaker, you must have a clear understanding of your objectives. Know your general theme and use it to set event outcomes (ex: raise funds, increase sales, promote a cause, initiate change, educate, entertain, team building, etc.). Consider your attendees’ demographic information and professional backgrounds. What message do you want ringing in your audience’s ears throughout and long after the event?
Select an Event Partner
By collaborating with a trusted event partner, like a professional speakers bureau, you remove the guesswork from selecting the perfect speaker. Plus, it can save you valuable time and budget. Professional speaker’s bureaus are jam-packed with pre-screened industry experts covering a vast range of topics. They are trained to match you with the best fit for your specific project. Be prepared to discuss your budget and ask questions to understand what the speaker’s fee includes.
Create the Agenda
Different formats are better suited for larger or smaller audiences, so know the approximate attendance. For smaller groups, try an engaging workshop or breakout session. Consider a highly dynamic keynote speaker to kick off or wrap up the day’s agenda for a large conference.
Book Your Speaker Early
Sought-after professional speakers may book out 6-12 months in advance. Start planning as far in advance as possible. This leaves enough time to agree on the speaker’s role, preparation, and promotion of the event.
Invest in the Best
When it comes to hiring speakers, you get what you pay for. Investing in the RIGHT speaker will create the best audience experience. To find great ideas on how to get the most bang for your buck, check out 5 Tips to Stretch Your Event Budget. It is important to find a speaker who will customize the presentation for your unique event and the audience’s specific needs.
Promote the Speaker and Event
It is important to promote your event to generate excitement. Announcing the speaker lineup can help build enthusiasm and attract attendees. Most speakers will be happy to help promote your event.
Communication
It is important to communicate event details with the speaker. The number of attendees, audience demographics, and event objectives are all important details the speaker will want to know in order to customize their presentation. Any changes or updates should also be communicated in a pre-event check-in meeting.
Ready to start creating your perfect event? Conversion-omics Speakers & Consultants will help you select the best professional speaker and work collaboratively to create a custom topic to suit your specific event needs! Contact us or email at more@conversion-omics.com to get started today.
Lynne Jensen-Nelson Founder, Conversion-omics Speakers & Consultants
Conversion-omics Speakers & Consultants is a full-service bureau equipped with expert speakers, trainers, and consultants. Offering keynote speakers, custom workshops, and business strategy all in one place, Conversion-omics takes the guesswork out of hiring a professional. Each talented team member has been vetted to ensure they have the knowledge, skills, and experience to meet your unique needs.
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