Tips for Hiring the PERFECT Speaker


How to Choose the Perfect Speaker for Your Event

Time to start planning your event. Whether it’s a monthly team training or a national conference, you need to find a perfect speaker to inform, motivate, and inspire your audience. The best way to find the speaker of your dreams is to be prepared! Follow these steps to set your event up for major success!

  • Plan Ahead. Sought-after professional speakers may book out 12-18 months in advance. Start planning as far in advance as possible. 
  • Set Goals. Know your general theme and use it to set event outcomes (ex. raise funds, promote a cause, initiate change, entertain, network). What message do you want ringing in your audience’s ears after the event? 
  • Select an Event Partner. By collaborating with a trusted event partner, you remove the guesswork from selecting the perfect speaker. Professional speaker’s bureaus are jam-packed with pre-screened industry experts covering a vast range of topics. They are trained to match you with the perfect-fit speaker.
  • Create the Agenda. Different formats are better suited for larger or smaller audiences, so know the approximate attendance. For smaller groups, try an engaging workshop or breakout session. Consider a highly dynamic keynote speaker to kick off or wrap up the day’s agenda for a large conference.
  • Invest in the Best. When it comes to hiring speakers, you get what you pay for. Investing in the RIGHT speaker will create the best audience experience. To find great ideas on how to get the most bang-for-your-buck, check out  5 Tips to Stretch Your Event Budget.

Not sure where to start? We’re here to help! Contact  Conversion-omics Speakers & Consultants today.  We are eager to design relevant, informative, and engaging presentations suited to your specific needs.


Lynne Jensen-Nelson is an engaging, results-oriented business and leadership expert with a background in education and a Master’s Degree Communication. This, combined with her extensive experience recruiting, retaining, and training successful teams across the country, makes her the ideal person to give businesses the competitive advantage. 

Lynne founded Conversion-omics Speakers & Consultants to help organizations refine their sales approach, define their ability to differentiate, and enhance customer experience. She leads a team of industry experts to educate and inspire groups to reach peak performance.


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