Desire to Hire
How to Choose the Perfect Speaker for Your Event
It’s time to start planning your event. Whether it be a monthly team training session or a national conference, you need to find a perfect speaker to enthrall and excite your audience. The best way to find the speaker of your dreams is to be prepared! Follow these steps for snagging the perfect speaker and set your event up for major success!
Plan ahead. Start planning as far in advance as possible. Sought after speakers may book out 12-18 months in advance. If you want to book a truly engaging and relevant speaker you need to stay ahead of the game! Here are a few things you need to establish before reaching out to potential speakers:
- Set the date. Good luck trying to coordinate schedules with a prominent speaker if yours is loose. Have your event date locked down before moving forward with your search.
- Decide on the type of presentation you want. Different speaker styles may be better suited for larger or smaller audiences so know the approximate attendance. For smaller groups, you may want to arrange an engaging workshop. Intensely interactive presentations may not work as well for larger audiences, such as conferences. Consider a highly dynamic and entertaining keynote speaker to wrap up the day’s agenda with an informative and exciting presentation.
- Choose a theme and clarify goals. Know your general theme and use it to set outcome goals for your event (ex. raise funds, promote a cause, initiate change, entertain, build teams, plan ahead). What message do you want ringing in your audience’s ears when the presentation is over? For example, if the theme of your conference is “Sales in the 21st Century” you may want to end with a keynote that is chock full of information, motivation, and inspiration to lead your audience into the future of sales.
- Determine your speaker budget. Know ahead of time how much of your overall budget can be allocated to hiring the perfect professional speaker for your event. This will help you during negotiations with your desired speaker. Looking for ideas on how to get the most bang-for-your-buck, check out 5 Tips to Stretch Your Event Budget.
NOW you are ready to start looking for the speaker that is right for your event!
Think back. Evaluate previous speakers to assess the style and type that best fits your goals for the event. Speakers you loved in the past may not be the best fit for this year’s event, but they can still be a great resource! Contact them for referrals.
Look around. Consider audience demographics. You need to put thought into hiring a speaker that can really connect with your audience. You wouldn’t want to hire a wry and dry speaker to present in after lunch when energy is low and interest is starting to fade. Hire a speaker that will inspire and engage your audience by choosing one that is relevant, relatable, and riveting!
Hire a speaker that will inspire and engage your audience by choosing one that is relevant, relatable, and riveting
Pony up. When it comes to hiring speakers, you get what you pay for. Hiring a keynote speaker is not the time to skimp! Investing in the RIGHT speaker is an investment in your people and their experience. It’s the difference between having someone who just speaks, and a professional speaker. Hire a speaker that knows what she/he is doing. It may require a larger chunk of your budget, but by doing so, you’re inviting a presenter who can capture interest and elicit enthusiasm from your team in a tangible way. The impact will be worth the investment.
Not sure where to start? Give us a call! Conversion-omics Speakers & Consultants will make your next event spectacular. If you’re planning a intimate team training or a large conference, we are eager to collaborate with you to design relevant, informative, and engaging presentations suited to your specific needs.
An award-winning industry expert with over 20 years of experience developing successful sales teams, Lynne is known for providing immediately applicable information and techniques every time she takes the stage. Her high energy presentations keep the audience actively engaged and leaves them with practical solutions to improve their approach to sales. All services can be delivered virtually, live stream or on-site.