The Learning Edge

Sharing actionable insights and little-known tips that give YOU a

competitive advantage.

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5 Ways to Stand Out from the Crowd

High traffic events like trade shows, conventions, and home tours can give your business a real boost in brand awareness – if you ...
Sales Training

The Importance of Follow Up

It still surprises me when a salesperson asks, "How soon should I follow up with a potential customer?" Too often they aren't sure ...
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Meet Lynne Jensen-Nelson: Dynamic Founder of Conversion-omics

Reprinted with permission. Written by Stephanie Greischar From Her Own Path: Inspiring Stories of Female Entrepreneurs   ____________________________________ Lynne Jensen-Nelson is the dynamic founder of ...
Word Choice Tips for Sales

6 Word Choice Tips to Increase Sales

Language affects perception; perception affects language. Words are powerful! The buying experience is highly influenced by a salesperson’s word selection. Unfortunately, poor word ...
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5 Tips to Stretch Your Speaker Budget

5 Tips to Stretch Your Speaker Budget You’re stuck. You want your event to be a HUGE SUCCESS, but the budget is tight ...
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Keep it Moving

Keep moving forward with your customers, one commitment at a time. As sales professionals, we all know the power of commitment. Getting the ...
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. . . That is the Question!

Getting to the heart of your customer's needs At the end of the day, we all want to make our customers happy. We ...
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Persistent + Consistent = Proactive Selling 

If you are persistent, you will get it.  If you are consistent, you will keep it. Like life, sales is a game of ...
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Sell Like Ya Mean it!

While working recently on a new training segment about implementing sales skills, I found myself thinking a great deal about the power of intention. ...
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Why I Didn’t Write a Sales Book First

When I made the exciting decision to launch  Conversion-omics several folks told me this is a “crowded space” (meaning lots of people do ...
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5 Tips for Handling Price Objections

We are all too familiar with this scenario: you've been working with a customer for awhile. They've been very interested, asking plenty of ...
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Avoid the Feature Dump

SALES SUCCESS requires leading with the RIGHT QUESTIONS, rather than the WRONG ANSWERS . . . Imagine a dump truck backing into the ...
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7 Things You Can Do RIGHT NOW to Improve Customer Interaction

As a sales professional, it can feel like many things are outside your control. You have to work within your customer’s time frame, ...
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Lead the Sales Process with Confidence

"A leader is one who knows the way, goes the way, and shows the way." -John C. Maxwell When you're a sales professional, ...
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Sales – Art or Science?

Life is made up of big questions. . . chicken or the egg? Super Man or Batman? Dog person or cat person? The ...